Intransitive Preferences in Retailing

Neural Signatures of Intransitive Preferences

It is often assumed that decisions are made by rank-ordering and thus comparing the available choice options based on their subjective values. Rank-ordering requires that the alternatives' subjective values are mentally represented at least on an ordinal scale. Because one alternative cannot be at the same time better and worse than another alternative, choices should satisfy transitivity (if a...

Approval Voting with Intransitive Preferences

We extend Approval voting to the settings where voters may have intransitive preferences. The major obstacle to applying Approval voting in these settings is that voters are not able to clearly determine who they should approve or disapprove, due to the intransitivity of their preferences. An approach to address this issue is to apply tournament solutions to help voters make the decision. We st...

A Model for Intransitive Preferences

It is known that humans form non-transitive preferences. We propose to model human preferences as a complete weighted directed graph where nodes are objects of preference, and an edge leading from one node to another has weight equal to the probability that the destination node will be preferred (or chosen) from the pair connected by the edge. We also propose that the most preferred object(s) m...

Commentary: “Neural signatures of intransitive preferences”

Kalenscher et al. (2010) explored the neural signatures of intransitive preferences. This endeavor is of great interest because transitivity of preferences has long been considered a key feature of rationality. The success of this approach hinges upon appropriate methods for identifying decision makers with intransitive preferences. The authors invented a descriptive numerical “index of intrans...

Changing Consumer Preferences From Unorganized Retailing Towards Organized Retailing: A Study in Jammu